Some people think that "money" is a dirty word. I don’t think it’s a dirty word at all. In fact, I think that the word itself, as well as the full scope of its meaning, is quite nice.

When people ask me, “Why did you start The New York Kids Club?” it is always a very complex and yet a very simple answer. Essentially, I started it for the same reason anyone starts a business: to make money.

I say complex as well as simple, because I consider it an incredible bonus that I happen to be passionate about my work. I adore children (my own four and everyone else’s too!) and my work brings me a great sense of fulfillment and joy. But just because I love my work doesn’t mean I’m willing to go bankrupt over it. In my view, passion on-the-job is great. But profitable passion is better.

Welcome to my personal blog. Here you will find my musings on business, female entrepreneurship and practical parenting tips, as well as the latest news on developments at the New York Kids Club. The only thing you won’t find on this blog is sugar-coating.

Now let’s get down to business!